The Authority Advantage: Building Thought Leadership Focused on Impact, Not Ego

The presentation from bestselling author/entrepreneur Rusty Shelton uses humor and memorable stories to challenge assumptions from small business owners and leaders about personal branding, showing them how to build authentic thought leadership focused on impact, not ego.

Attorneys are operating in an increasingly skeptical world, a new reality backed up by a 2022 Gallup study which shows trust in institutions, firms & businesses is at an all-time low.

But while your audience may no longer trust your company, they are willing to trust YOU, if you are visible to them in an authentic, mission-driven way - a strategy that is particularly important for small business owners and leaders who often need to punch above their weight class in terms of trust & visibility to compete with larger, more established firms.

Based on a proven framework that Steve Forbes calls “bold and transformational,” this learning event will show attendees how to:

• Build a meaningful, authentic personal brand that operates as an on-ramp back to their company & positions them to make a bigger impact

• Conduct an online brand audit and make intentional changes to ramp up visibility and impact to drive business goals

• Focus their content marketing efforts on best & highest use to build intentional relationships with clients, strategic partners, talent and others

• Have a lot of fun along the way

Rusty often hears from audience members who walked in the door to their presentation with the belief that building thought leadership was an exercise in ego that they left the room not only convinced that they absolutely had to dive in, but also that they were comfortable doing it based on the tangible, evidence-based roadmap it provided them. Rusty has delivered this talk around the world to organizations such as Harvard Medical School, Entrepreneurs Organization (EO), Women's Presidents Organization (WPO), Young Presidents Organization (YPO) and others.